Brulee is a loungewear collection comprised of luxurious and comfortable pieces that are handcrafted and feature delicate details and intricate workmanship. Our objective with the branding, stationery and look book was to reflect the subtle details found in the Brulee collection. We also wanted to give the look book and website an editorial feel that would speak to the fashion-forward audience.

Independent and well-traveled women (ages ranging from 25-40) who want to be sexy, yet comfortable, and that keep up with what’s going on in the world of fashion.

Given the sophisticated, fashion-forward audience, Deuce recommended that we create an identity that was luxurious with delicate details and give the look book and website an editorial look and feel.

Since the Brulee branding, stationery and look book creation and launch of the website, the collection has been featured in publications such as WWD, Body Magazine Online and Body Guide. Brulee has a high-end wholesale representative in New York City and is being picked up by retail stores in New York and Atlanta.