Visual Grammar 6 - Deuce Creative - Brand Resolution No. 3
Empower Your Team
Arm your team with a strong brand. If you don’t give them resources, they will create their own. Trust us, not a good solution! Reinforcing your brand throughout your organization means consistency starting from the ground floor. Don’t underestimate the power of daily correspondence, presentations and email marketing to build brand equity. Graphic standards manuals put teams on the same page and eliminate Ad-hoc marketing pieces. These temporary fixes could be costly mistakes for your organization.
BRULEE - Branded - BRUEE :: WHAT A WOMAN WANTS
Kristian Giambi never paid attention to baseball until she met her New York Yankee-gone-Oakland A’s husband Jason Giambi. And once she was immersed in the jet set lifestyle of a professional athlete, she started to pay attention to the pieces she was packing. She wanted loungewear that was versatile, sexy and that traveled well—a sweet recipe for success? We think so! BRULEE is Giambi’s first sultry line that ranges from sexy leggings to nighties to chiffon shorts and even comfy nightshirts all marked by their simple elegance and fashion forward trims and embellishments. Giambi recalls, “this was something missing in the market.” BRULEE speaks to powerful women with a feminine edge and does so with quality construction and simple details. Newsflash, this is what women want!

Deuce was hired to bring the brand to life with the identity, BRULEE lookbook for spring and website at www.brulee.net. Go ahead, indulge.
Recently Launched - WHAT PI IS MADE OF
When we met Pi Studios they already had a great brand in place, they just needed a website to match. Now, we don’t typically play faves with our website designs, but Pi Studios’ site is pretty cool. Not only is the team at this indie video game software development shop super cool (I mean, after all they did co-develop Rock Band I and II for Wii and PS2), but also they allowed us to get completely creative and take their site to the next level. This new content-managed website has gobs of great features, like downloadable wallpaper, rotating homepage images using objects in the shape of their logo and pictures and details about each of their projects. Pi also knows the power of correspondence—Pi Alerts is an email sign up where you can find out what's new with Pi, including projects in the pipeline, game reviews, previews and interviews. Check it out at www.pistudios.com and keep coming back to see what PI is made of (particularly the Pi on the homepage!).
Rebranded - LARGE AND IN CHARGE: ROBUSTO'S CIGAR LOUNGE
Deuce rebranded and found BIG inspiration in the word Robusto, which as it turns out is not actually the guy behind this 3,000 SQFT cigar and spirits playground, instead it describes the product, a term that refers to size known by most cigar aficionados. Robusto’s is the brainchild of Jon Delagarza of Midtown’s Tipsy Clover fame. This private cigar club features a 1,500 SQFT humidor, executive boardroom and hosts monthly cigar and wine and spirit tastings for its elite group of members and corporate membership groups. Deuce rebranded Robusto’s with an identity that is more indicative of the tastemaker crowd it serves. Check out the new website we launched last month it’s....well.....robust! www.robustoscigarloungetx.com
facebook - Social Butterflies - FOLLOW US ON FACEBOOK
Deuce is making the social networking rounds, starting with Facebook. Become a fan and follow us for updates on our current branding projects, recent website launches and scoop from inside our studio!
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1518 Washington Suite G  Houston, Texas 77007 P 713 863 8633